In the s, horror-oriented late-night movie programming has disappeared from many broadcast stations, though B pictures, mostly of a melodramatic nature, are still widely used in post—prime time slots. Rereleased as a midnight film, it screened around the country for six years, helping spur the popularity of reggae in the United States. By November , four Manhattan theaters beside the Elgin were featuring regularly scheduled midnight movies: Harold and Maude, a cult film before it was adopted as a midnight movie, was also inducted in It ran at the theater through June , until at the prompting of John Lennon —who was reported to have seen the film at least three times—Beatles manager Allen Klein purchased the film through his ABKCO film company and gave it a relatively orthodox rerelease. Top-grossing, financially-successful films often rate lower in artistic achievement.
There are few films that are classics or films from Hollywood's Golden Era in this list. The movie generally recognized as igniting the theatrical midnight film movement is Alejandro Jodorowsky 's surrealist El Topo , which opened in December at the Elgin. Two midnight movies that are now considered classics are Forbidden Zone and Dr. Midnight movie staples Freaks and Night of the Living Dead were inducted in and respectively. The "Midnight Movie" slot on BBC Two would be replaced with late night sporting coverage or different genre of films on occasions, which would not use the "Midnight Movie" strand. It ran at the theater through June , until at the prompting of John Lennon —who was reported to have seen the film at least three times—Beatles manager Allen Klein purchased the film through his ABKCO film company and gave it a relatively orthodox rerelease. The trade press subsequently appropriated the term as short-hand for a film's commercial potential. Around this time, the black comedy Harold and Maude became the first major Hollywood studio movie of the era to develop a substantial cult audience of repeat viewers; though apparently it was not picked up by much of the midnight movie circuit during the s, it subsequently became a late show staple as the phenomenon turned more to camp revivals. Top-grossing, financially-successful films often rate lower in artistic achievement. Several theories have been put forward for the origin of the term in a film context. David Lynch 's feature debut, a model of shoestring surrealism, reaffirmed the midnight movie's most central traditions. Rankings may change daily with every new blockbuster release. Alice's Restaurant , a comedy with political overtones starring folk singer Arlo Guthrie. While the midnight-movie potential of certain films was recognized only some time after they opened, a number during this period were distributed to take advantage of the market from the beginning—in , for instance, Broken Goddess, Dragula, The White Whore and the Bit Player, and Elevator Girls in Bondage as well as Pink Flamingos had their New York premieres at midnight screenings. Every Friday and Saturday night, audience members would talk back to the screen, dress up as characters in the film, and act out scenes complete with props. Older films are also popular on the circuit, appreciated largely in an imposed camp fashion—a midnight movie tradition that goes back to the revival of the hectoring anti-drug movie Reefer Madness In Milwaukee , it began in May , spurred by the sales manager of a local radio station who had already successfully sponsored such screenings in St. Since the turn of the millennium, the most notable success among newly minted midnight movies has been Donnie Darko It is also noted however, that the "Midnight Movie" never actually started at Midnight. On television[ edit ] In , the Screen Actors Guild agreed to a residuals payment plan that greatly facilitated the distribution of B movies to television. The term was actually first coined by publicists who drew on readers' familiarity with the blockbuster bombs, drawing an analogy with the bomb's huge impact. The Worldwide list of box-office-champs - in some cases, the gross earnings were made with multiple releases. By the time the fabled Orson Welles Cinema in Cambridge, Massachusetts, shut its doors after a fire in , the days of the theatrical midnight movie as a significant countercultural phenomenon were already past. Others showed it during prime time on weekend nights; after a break for the local news, another genre film—a literal midnight movie—might follow, resulting in such virtual double bills as Dr. The most successful of the s generation was the Australian drag queen road saga The Adventures of Priscilla, Queen of the Desert Etymology[ edit ] The term began to appear in the American press in the early s,  referring to aerial bombs capable of destroying a whole block of buildings. By November , four Manhattan theaters beside the Elgin were featuring regularly scheduled midnight movies:
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